Offres d'emploi Maroc – Al Wadifa

BAYER recrute Marketing Category Manager Maghreb

BAYER recrute Marketing Category Manager Maghreb


Develops long and short term product strategy for Baby & Wound Healing franchises. 

Guide channel/grower programs consistent with strategic priorities and financial goals. 

Explore best practice and efficiency opportunities. Digital content creation responsibility

Scope : Regional – West French Africa Country group

Key Tasks: 

1. Prepares and proposes to the development of short and long-term business and marketing plans for assigned products/brands 

2. Planning, monitoring, execution and evaluation of advertising media, consumer and trade promotions, price, quality, packaging and PR programs 

3. Development and implementation of brand/product development plans and monitor progress of specific projects 

4. Tracks and analyses brand/product performance and trends in terms of volume and profitability 

5. Maintains close contact with sales, manufacturing and distribution functions to sense business conditions and trends

Key Working Relation:

– Top Management : Alignment on the marketing activities, Sales, growth and P&I and bottom line commitment to the business management. 

– GCBU: Aligning on strategy, activations to be hold etc. Creating necessary content not only for NWA but considering the needs of the other markets. 

– Participating on development of global brand strategy, master brand platform, 10th month, productions etc.) 

– Sales team and Trade marketing: aligning on the implementation of the strategy to the pharmacies/doctors and detailing of sales team. Aligning on the sales targets. 

– Medical Regulatory Compliance: ensuring compliance of all marketing activities with Bayer policies. 

– Agencies: Managing different agencies in a harmony (Creative, Digital, Media, PR & BTL Agencies and Event Agency)

Qualification & Competencies: 

University Degree 

Fluent in English and French 

Communication Skills Drive vision and instills trust, Collaboration 

Experience in Marketing in Business Retail Environment. 

Digital capabilities

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